Lamin-Art’s intuitive new website reflects the beauty of their architectural surfaces and focuses on the needs of designers and architects.
SCHAUMBURG, IL, 08/20/2013 — Keeping in line with their steadfast dedication to forward-thinking design, Lamin-Art decided to revamp their website and create a platform that reflects the beauty of their surfaces—all while allowing designers, architects, and fabricators to intuitively explore their products, quickly order samples, and find inspiration through their portfolio of projects.
The website incorporates direct links to the products featured on our homepage images, enhanced search functionality to allow searching for products by color, a favorite button feature to let you mark your favorite designs, and a new blog, among other things.
“It’s visually appealing and very effective,” says Lamin-Art designer, Virginie Boucher. “The new website is perfectly representative of our commitment to innovation and the position we hold in the A+D world.”
Lamin-Art’s goal with their new website was to convey the essence of their brand and reflect the beauty of their surfaces. More than that, they wanted to ensure that their website was easy to use, so they performed a usability study to enhance user experience through an intuitive site architecture.
“After an in-depth analysis of the existing Lamin-Art website and eight months of research, design and development, we were able to help Lamin-Art develop and launch an engaging, visual website that appeals to a visually oriented audience,” says Olga Weiss, creative director at I Imagine.Other features include the following:
- Integration with Saleforce
- Wall rack feature that is an exact replica of the physical wall rack found in A/D design libraries
- Social media integration
- Large-scale beauty shots to show texture, color, and installations
- Leadership page with biographies of top players
- Interactive map of local architectural representatives
While the site only just launched August 1, there has already been positive feedback. If you haven’t already, we invite you to visit www.laminart.com to explore the differences.
Lamin-Art is the North American design leader in architectural surfaces, including decorative laminates, pre-finished, real wood veneers, and embossed, metallic surfaces. With a philosophy of anticipating trends to develop and market innovative servicing materials, Lamin-Art partners with interior designers, architects and fabricators to facilitate their visions by providing innovative products that add value and elegance to interior spaces. Go to www.laminart.com for more information.