It was a show of firsts for both Lamin-Art and the annual Hospitality Design Exposition & Conference (HD Expo). The expo hosted its first-ever Social Hub, an event space designed using a surface from our Pearlescence collection, and we tested a new marketing technique: nail polish.
This large-scale product placement gave attendees the chance to view 160 sq ft. of our elegant Pearlescence Porcelain (#2422) while they mingled and recharged over curated cocktails and small plates. The Social Hub was designed by New York-based designer, Vincent Celano, the creative force behind hospitality hotspots like Bagatelle, Liv Miami, and Holstein’s at the Cosmopolitan.
“The level of collaboration between our team, HD, and each participating vendor on this project was exciting,” Celano says. “Porcelain (#2422) gave us a clean modern feel, but also presented texture that accentuates the free-flowing shape of the structure.”
In keeping with the theme of firsts, we also tested a new promotional venture: nail polish. Since Metal-Art™ boasts the tagline, Shine On, we found two Essie nail polish colors that matched our metallic surfaces and had them at our booth—and the Social Hub—as giveaways.
The campaign was a huge success and worked to promote the product, client, and polish in more ways than one. Designers made a point to seek out the booth for nail polish and then stayed to chat about the new product. Second, and possibly more importantly, we transformed the nail polish into a marketing tool with a 1”x2” product sample chip on every bottle. Since the tags include product information and the Lamin-Art logo, each bottle serves as a reminder, letting Metal-Art™ “Steel” the scene. Make sure to follow us on social media for the most recent updates.