Yearly Archives: 2013

NeoCon with Interior Design Magazine’s Giants Celebration

NeoCon with Interior Design Magazine’s Giants Celebration

We’re at it again! After co-sponsoring Interior Design Magazine’s Hospitality Giants event at Nubo in Las Vegas, we decided to take on another event: the Giants Celebration event before this year’s NeoCon trade show.

The event, which was attended by nearly 600 of the most influential designers and architects, was located in the Gensler-designed Gratz Center at Chicago’s Fourth Presbyterian Church. It was a lovely way to kick off the week of design, as designer Todd Heiser was giving personal tours of the newly designed space. We are glad we were able to be a part of such a stunning event.

After the Giants event it was all business, as we co-sponsored and exhibited in the Materials Pavilion this year. Attendees were able to stop by, view all six of our collections and get more information about our product. If you missed it, please reach out to us! We are happy to send samples or information on any of our collections.

Make sure to follow us on social media for the most recent updates and behing-the-scenes looks at trade shows and events we attend.
Facebook: @Lamin-Art  |   Twitter: @LaminArt  |   Instagram: @LaminArt

About NeoCon
NeoCon is North America’s largest exhibition of contract furnishings for the design and management of the built environment. NeoCon features the latest trends, products, and concepts in office, healthcare, hospitality, residential, institutional and government environments from more than 700 exhibitors. Nearly 40,000 trade professionals are expected to attend.

When Nail Polish Meets Interior Design: HD Expo

When Nail Polish Meets Interior Design: HD Expo

It was a show of firsts for both Lamin-Art and the annual Hospitality Design Exposition & Conference (HD Expo). The expo hosted its first-ever Social Hub, an event space designed using a surface from our Pearlescence collection, and we tested a new marketing technique: nail polish.

This large-scale product placement gave attendees the chance to view 160 sq ft. of our elegant Pearlescence Porcelain (#2422) while they mingled and recharged over curated cocktails and small plates. The Social Hub was designed by New York-based designer, Vincent Celano, the creative force behind hospitality hotspots like Bagatelle, Liv Miami, and Holstein’s at the Cosmopolitan.

“The level of collaboration between our team, HD, and each participating vendor on this project was exciting,” Celano says. “Porcelain (#2422) gave us a clean modern feel, but also presented texture that accentuates the free-flowing shape of the structure.”

In keeping with the theme of firsts, we also tested a new promotional venture: nail polish. Since Metal-Art™ boasts the tagline, Shine On, we found two Essie nail polish colors that matched our metallic surfaces and had them at our booth—and the Social Hub—as giveaways.

The campaign was a huge success and worked to promote the product, client, and polish in more ways than one. Designers made a point to seek out the booth for nail polish and then stayed to chat about the new product. Second, and possibly more importantly, we transformed the nail polish into a marketing tool with a 1”x2” product sample chip on every bottle. Since the tags include product information and the Lamin-Art logo, each bottle serves as a reminder, letting Metal-Art™ “Steel” the scene. Make sure to follow us on social media for the most recent updates.

What Inspires Us: Inspiration Around Every Corner

What Inspires Us: Inspiration Around Every Corner

For Lamin-Art, inspiration for the new line came from completely modern architectural elements. Design director Hans Mutzke cited China’s National Stadium, more commonly known as the “Bird’s Nest” from the 2008 Summer Olympics, as a source of inspiration behind the Axis line’s embossed design.

“We find a lot of top retail stores are also using those types of images to carry a theme for the future,” Mutzke says. “Where others use glass and other elements, we’re using aluminum foil that is bonded and embossed to our standard craft.”

Mutzke added that while competitors do produce some smaller metal laminates, what sets Metal-Art™ apart from the competition is its dimensionality and scale. “The Metal-Art collection is meant to serve a large-volume space, like a major hotel reception area or feature walls,” he says.

Another attribute exclusive to the Metal-Art laminate line is its light reflectivity. The two-layer embossing allows light to bounce off the embossed elements, making a light and shadow effect on the design.

“It’s a subtle visual image, and that is really a language,” Mutzke says. “It’s an architectural language.”

Shine On with Metal-Art™

Shine On with Metal-Art™

Metals take on a new role in interior design with Lamin-Art’s exclusive collection of embossed architectural surfaces: Metal-Art™. The collection is made up of five large-scale designs (Waves, Striations®, Axis®, Geometrix® and Interlink®), which combined with Classic, a simple brushed metal, add a dramatic element to any space.

Inspired by nature and classic architectural motifs, our designers Hans Mutzke and Virginie Boucher researched the architectural surfaces landscape and needs of the A+D community. As a result, they crafted designs, each with a large matrix, deep relief dimensionality and eye-catching metallic sheen.

Each of Metal-Art’s™ designs is offered in four colorations — brushed aluminum, brushed stainless, brushed bronze and brushed champagne — for a total of 24 surfaces that can be combined and coordinated on feature walls, reception desks, columns, elevator cabs, and other vertical architectural applications in hospitality, retail and corporate environments.

Take a look at each architectural surface, and see how Metal-Art™ designs can make your next interior shine on.

View the Metal-Art™ collection
Download the Metal-Art™ brochure
Download the Metal-Art™ product data sheet

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